festival campaign, illustration, poster design, responsive website, animation
Buiten Westen has found itself a great abode in paradise. That story has been recited to the public the previous year as if it were a poem of delight. Sweetness has never quite been a trait of Amsterdam though, so for this year’s promotional campaign and for the artwork of the visual identity the tempo was upped and so was the volume.
Nothing is quite as exhilarating as when expressive eyes glance your way. Whenever flaunting is the norm, an impressive appearance is a must. Animal faces that emanate pride set the tone for this year’s campaign. For inspiration for the perfect outfit we would also refer to the animal kingdom. The elements of Buiten Westen keep progressing.