ABN AMRO
Putting a new standard of training into perspective
As one of the biggest banks in the Netherlands, ABN AMRO is a partner to countless businesses all over the world. With its branches stretching in every direction, a bank of this magnitude can only stay on top by consolidating its constantly accumulating knowledge. MyLearning, an online academy to match, was developed from scratch and as a preferred supplier of the bank we were asked to visualize it.
By designing a bespoke illustration style for ABN AMRO’s MyLearning platform, we were able to put in place a production workflow that enabled us to design over a thousand visuals, for 16 separate branches, for employees of ABN AMRO all over the world. An extensive library of illustrated icons and images was archived by us, to guarantee a lean and efficient way of working and the consistent application of style during many years.
The value we added
The strategy — To deal with the many different topics, ranging from IT to Customer Care, from technical to human, the illustration and animation style had to be as broad as the range of subjects. A single visual system was designed by us to cover every form of content, and to provide much-needed consistency for the everexpanding content platform.
The design — We designed a graphic system that contains a character as well as an icon library, with design elements that can easily be adjusted for endless use. The system is flexible enough, colorful enough, and detailed enough to cover every topic.
Over 1000 visuals, and counting.
I'm extremely pleased with Studio Kartel's services. Studio Kartel expertly manage our brand in the Learning and Development sector, consistently delivering quick, smart, and innovative solutions that align with our vision.
- Wouter Willemsen
- Digital Learning Consultant of ABN AMRO
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