Services
We focus on what matters.
Strategy
Strategic research sets the boundaries and criteria for impactful branding. A well-positioned brand has a better grip on its goals and its full commercial potential.
Our studio has a strong grounding in analytical thinking and years of experience with strategic analysis. Essential tools such as brand positioning, value propositions, and design systems are fundamental to our work process.
With these tools we determine which basic direction to take, how to stand out in a competitive market, and where to put strategic emphasis.
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Branding
Good branding is a culmination of design and psychology. With a unique and resonating identity, you, your team, your network, and your clients can engage and connect.
Our studio has deep roots in academic psychology and understanding of cognitive principles. Advanced branding models to define brand archetypes, brand personality, and tone of voice are an essential part of our approach.
From those models we learn the best way for a brand to express itself: what to say and how to say it, what to show and how to show it.
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Design
Design can amplify any message through clear form and function. Inspired art direction can steer and push a visual language beyond expectation.
Our studio is specialized in graphic design, creative copy, illustration, and animation. Design techniques to explore concepts, to shape experiments, and to realize ideas are standard practice in our studio.
We apply those techniques to cultivate uniqueness, in color, shape, style, fonts, and movement.
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Our services
- Brand positioning
- Tone of Voice
- Brand essence
- Brand copy
- Brand archetypes
- Design system
- Art Direction
- Ideation sessions
- Visual identity
- Campaign
- Web design
- User interface (UI)
- User experience (UX)
- Illustration
- Animation
- Motion design
- Editorial design
- Print design
- Information design
- Infographic
- Explanimation
- Sales pitch
- Presentation decks
- Social media templates
- Presentation templates
- Branded content/DTP
Workflow
Briefing
- Intake
- Scope
- Goals
Research
- Strategy
- Positioning
- Brand essence
Concept
- Concept
- Experiment
- Design direction
Design
- Design proposals
- Reviews
- Production
Delivery
- Deliverables
- Templates
- Guidelines
Answers
It's ok to have questions.
Services
Do you also do marketing?
We do not offer marketing services directly, but our work process is marketing facilitating.
In the research phase we focus on marketing goals, USP’s, communication strategy, Tone of voice, and overall strategic brand positioning, to ensure all final designs are marketing fit and ready. All deliverables, including brand guidelines, are intended for direct marketing use. We work also with a preferred external marketing party that we can recommend.
Are you a full service agency?
In most cases, yes.
For advanced web design, photography and/or film we might work with our preferred external professional partners under our direction. When it comes to brand communication, PR, Marketing and promotion, we work with preferred external parties.
Workflow
How long does a project take?
Depending on goals and scope, more or less weight will be put on the separate phases of the generic roadmap.
Do you also take on design phases separately?
Yes. For instance if research has already been done or a brand identity is already designed. Or when there is specific demand for only research, identity design, or certain deliverables (a website, print, social media content, explanimation etc).
Clients
What businesses do you work for?
We work for all businesses. We have broad experience in the businesses of: Tech, Healthcare, Mental Healthcare, Education, Culture, Music and Entertainment, Hospitality, Energy, and Finance.
How do you work for clients or agencies?
We work in three ways:
• Directly (full service) for companies.
• As part of a corporate’s design roster of (on-brand) content creators.
• In collaboration with third parties/agencies as the executive design team.
General
Do you also take on smaller assignments?
Yes, we take on a wide variety of small design assignments.
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