Lago Lago nr 05
Gliding on a heatwave
Despite its cool vibe, Edition 05 of Lago Lago Festival could not have gotten any hotter. On top of an unprecedented heatwave, the festival concept reached its peak as an electrified audience rushed to the festival’s lake and dance floor in a unique burst of celebration. For the fifth year in a row, we oversaw the festival’s campaign. With the essence of summer burned into the design, the campaign seemed elevated by the sun itself this year.
Leaning into a Mediterranean summer holiday experience is always risky for a music festival in rain-heavy Holland. But when it pays off, nothing compares. Staying true to a retro Italian-inspired aesthetic, the campaign’s design retained its now-recognizable and distinctive minimalist stripes and bright colours. Echoing the swirling movement of dancing dresses and a much-needed summer breeze, the design looked and felt just like the festival itself—and vice versa. The audience showed their appreciation by turning out in droves.
The value we added
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