PEAK Online Marketing

A personal guide through online landscapes

Visual identity
Web design
Illustration
Brand personality
Tone of voice
Motion design
Animation
Explanimation
Brand copy
Social templates

Like its brand name suggests, PEAK’s ambition reaches high. PEAK combines strategic dedication with a passion for state-of-the-art technology. A modern brand that helps you modernize your online marketing. Their strategic wit does not stop at technology though. PEAK knows very well that a visual metaphor will get you further in breaking down complicated matters. We were asked, as a strategic partner, to design their entire brand.

With the sky as the limit, the visual identity for PEAK materialized in many layers. A complete identity, containing a combination of elements that culminate in a likeable brand. The website is proof of concept of their cutting-edge SEO expertise. A step-by-step explanimation helps explain their services in a nutshell. With the launch of their new brand and website, PEAK was able to expand their business manifold.

The value we added

The design — For a brand that’s keen on statistical data analysis, their character is surprisingly approachable. The visual and textual translation of PEAK into a climbing guide is front and center. For the design, this meant a big share of illustrated and even animated communication. To place all of that in a digital world, we used bright RBG colors that are typical of digital online surrounding.

The strategy — Helping a strategist turn its vision into design, required breaking down everything in digestible pieces. From the services labels to a step-by-step explanation of their way of working. While constantly using the metaphor of PEAK being a personal and trusty climbing guide, we turned the different phases of online marketing into stages of a steep mountain climb.

I’ve been working with Kartel for a long time, what’s so special about them, is that they keep on surprising! When we had our new website design presented to us, we we’re once again blown away! Happy to work with you guys and would wholeheartedly recommend to others!

Mick Middelman
Founder of PEAK Online Marketing

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